Shark feeding remains a hot topic in which the scientific literature is scarce. The debate over baiting sharks for marine tourism is largely based on inference, opinion and anecdote, but very few “hard data” are available. This is one of the reasons why I was delighted to see Aleks Maljkovic’s paper “Effects of tourism-related provisioning on the trophic signatures and movement patterns of an apex predator, the Caribbean reef shark” published in the journal Biological Conservation. This is a very fine example of what I believe is a nicely designed and well-performed study. It contributes to the growing body of scientific information on this hotly debated topic. Other, in my opinion, good examples are Laroche et al. 2007 and Meyer et al. 2009. I was much less impressed by another paper recently published in Marine Ecology Progress Series looking at the behavioural response of sicklefin lemon sharks to underwater feeding in the South Pacific. While I acknowledge Eric and his coworkers for bringing science to the controversial topic of shark feeding, I am of the opinion that in this case the presentation and discussion of the results adds more to the debate than to the objectification of the public discourse. Together with my colleague Jon McKenzie we have summarized our concerns in a Comment on Clua et al. (2010) which has been published together with the Reply Comment. I would be very interested in hearing the blog readers’ opinions about shark feeding and discuss this topic and the relevant literature here.