Following the success of our 2013 #goodsharkkarma campaign at the Wavescape Surf Film Festival’s Clifton 4th Beach Screening, we were excited to recreate the magic during 2015, but go BIGGER and BETTER.
We decided to tap into the dedicated and awesome shark enthusiasts based in Cape Town, arm them with #goodsharkkarma kits and set them free on Clifton Beach to do good deeds, engage with the public and share some #goodsharkkarma in the name of our favourite, finned friends. The high-spirited volunteers walked through the crowd, handing out ‘fortune’ cookies with interesting shark facts, good fortune incense and colourful bindis, chatting to people about the campaign and the need for a change in people’s perceptions about sharks.
To complement the campaign and engage beach-goers on a different level, we also exhibited Thomas P. Peschak’s Sharks & People photography exhibition (hyperlink to page), which features Tom’s best images portraying the beauty of sharks in their natural environment and our impact on them.
The stars of the campaign, however, were without a doubt our body-painted shark hybrids first seen at #goodsharkkarmma 2013! Once again, the crowd was mesmerized at the sight of them gliding across the beach spreading some #goodsharkkarmma
It was a great campaign and went a long way in changing perceptions about sharks and people’s relationship with them. The online reach of the campaign was also wonderful to see, with people far and wide celebrating the idea of #goodsharkkarma and sharing their positive shark messages.