A coffin ‘washes up’ on the beach
Sunday: It’s the last day of the roll out of the campaign. This is the big one, the most unusual one of the three, the coffin ‘washed up’ on the beach. I’m feeling a little tired, had 4 hours sleep, too early for me this but I’m looking forward. The coffin is placed, the sun has not risen yet, there’s a bit of cloud, the sombre scene is set, the sea seems moody and it is no wonder. She simply can’t sustain the negative impact we inflict on her. The plaque on the coffin says it all. ‘Every minute 208 dophins die in fishing nets. Be part of the solution. staging.saveourseas.com‘ And go to Surface Photo Gallery to see photos of the entire campaign. Tell me what you think of the campaign. The campaign was a huge success and the coffin certainly created a stir with loads of new awareness opportunities secured. Many people were concerned that a coffin had ‘washed up’ on the beach and gathered around curiously. This will be a talking point for some time and that’s what we need, more people becoming aware, talking about the plight of the oceans, and clearly we will do whatever it takes. I would like to thank Ian Young, Rayner Duveen, Anton Crone, Katherine Botes and the rest of the Saatchi & Saatchi team for once again doing such an incredible creative job at helping us get our message out there – it was a pleasure working with all of you. Also special thanks to Jeff Ayliffe of Capetalk and Helen Bamford of Independant Newspapers for the great exposure – thank you all! Warmest, Lesley