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#goodsharkkarma 2015: the tribe

10th December 2015

© Photo by Justin Sullivan

#goodsharkkarma is all about developing a positive and respectful relationship with the most feared fish in the sea.

Every year in early December, thousands of beach-goers descend on Clifton 4th Beach in Cape Town, South Africa, for the Wavescape Surf Film Festival Beach Screening. This year’s event was held on Saturday 5 December 2015 – a sublime summer’s day with zero wind, clear skies and a crystal-clear, warmer-than-usual Atlantic Ocean. Things could not have been more perfect for some #goodsharkkarma.

© Photo by Justin Sullivan

About 5,000 people were on the beach along with the Save Our Seas Foundation team who were there to engage with festival-goers and spread some #goodsharkkarma. The temperature was more than 30 ˚C and we kept people cool with craft-brewed soft drinks served in ‘shark soda’ water bottles.

To claim their bottle, beach-goers had to join the #goodsharkkarma tribe with five easy steps:

1. Get the facts.
Check out the outdoor Sharks and People photo exhibition to get some insights into the peaceful and not-so-peaceful aspects of our relationship with sharks.

© Photo by Justin Sullivan

© Photo by Justin Sullivan

© Photo by Justin Sullivan

2. Get shark ink.
We had some of Cape Town’s top (when not spreading #goodsharkkarma they were on set creating zombies for Resident Evil) body painters creating #goodsharkkarma tribal tattoos.

© Photo by Justin Sullivan

© Photo by Justin Sullivan

© Photo by Justin Sullivan

3. Share the #goodsharkkarma.
Rummage through our treasure chest and pick some props before snapping and sharing your picture at our shark photo booth.

© Photo by Justin Sullivan

© Photo by Justin Sullivan

© Photo by Justin Sullivan

4. Pass the shark bar test.
Head to the shark bar and share a shark fact that you learned from the exhibition or the #goodsharkkarma team.

© Photo by Justin Sullivan

© Photo by Justin Sullivan

5. Pick your flavour

© Photo by Justin Sullivan

© Photo by Justin Sullivan

Share your knowledge. Sip your soda. Show your ink. Tag your pics. Re-use your water bottle. Spread some #goodsharkkarma and enjoy being part of the tribe.

© Photo by Justin Sullivan

Images by Justin Sullivan/ ©Save Our Seas Foundation